This third of five videos coming out this December. Subscribe to my channel and stay tuned!
This 30 second spot was by far my most enjoyable directing experience to date. Working with the kids was a blast. It was the first project where Josiah Einwechter and I took full control of the production design. Everything from the scribblings on the chalkboard to the coat rack in the corner, to the Salem Ridge Press book on the table was intended to enhance the image and really set it apart from our previous work. I was very excited to find a stockpile of old blueprints in one of the back rooms of the old fire hall we were filming in, which really added some interesting colors to the brown-colored room. We had a ton of fun with a rented smoke machine that also added a new dimension to the project. And as you can see from the behind the scenes video below, we went through a lot of bread!